![]() On-page SEO or on-site SEO is the process of optimizing web pages to rank higher in search engines for specific keywords to increase organic traffic. It involves aligning page-level elements like title tags, headings, and content as well as search intent with a specific set of keywords. Technical SEO vs on-page SEO. Some SEOs use the terms on-page SEO and technical SEO interchangeably. But I like to keep them separate. In my view, technical SEO addresses things like page speed and site speed, duplicate content, site structure, crawling, and indexing. In other words, technical optimization focuses on your entire website, while on-page optimization focuses on specific URLs. Theres also off-page SEO which includes everything that happens outside your website, such as link building and brand mentions. Why on-page SEO is so important. Google is constantly evolving its search algorithm. In 2021, it ran 800,000, experiments and updated its search algorithm more than 5,000, times. And yet, despite its constant improvements, its not perfect. Google still needs help understanding new content. |
![]() But if it pushes your content down the page, thats bad. Chunk Your Content. In a perfect world visitors would read every word on your page. But we dont live in a perfect world. This is why you want to make your content super easy to skim. This is something I spent A LOT of time on here at Backlinko. I use a ton of H2 subheadings. Have an Active Community. Having a community on your blog is like a Bounce Rate cheat code. A high-quality comments section gives people something to read after they finish reading your post. Thats because comments add context to your post.: Contribute new approaches and strategies.: And, sometimes, spice things up with a little bit of controversy.: All things that keep people super glued to your page. Chapter 7: Advanced On-Page SEO Tips. This last chapter is a list of some of my favorite on-page SEO techniques. So once youve optimized your pages title and H1 tags, here are a handful of tips that will help take your on-page SEO to the next level. Lets get right into the strategies. Use Original images. Do you use stock images in your content? |
![]() What is SEO and why is it important? Search engine optimisation, or SEO for short, is about increasing the number and quality of visitors to your website from search engine results pages, without using paid advertising. If you want more business, you have to be visible online and you have to stand out from the rest of the crowd. On-page search engine optimisation. Were going to look specifically at what you can do to improve the pages of your website so that they appear higher up the list in search engines and get you more relevant traffic from potential visitors. Were going to focus on the content those visitors can see on the webpage, but also the HTML code which sits behind the page. In the video guide, we covered four tips on.: |
![]() Keep the description under 160 characters to avoid Google cutting off part of the copy. Include USPs and CTAs to entice users to click on your page in the SERPs. Include your primary keyword. Google bolds words and phrases which match users search queries. Match the intent of users, ensuring your description provides what users are looking for. Page URLs should be simple for both users and search engines to read so it is essential to keep them short and descriptive. Google will truncate your URL if its too lengthy, so its advisable to keep it short where possible. URLs also keep your website hierarchy consistent as you add more internal pages such as subcategories and blog posts. So, its crucial that your URLs indicate the specific path to pages. There are SEO plugins available that will make the process of updating URLs, title tags and meta descriptions easier, such as Yoast SEO. |
![]() Thanks for sharing all the techniques on On-page SEO in a single article. Klever Marketeers says. May 6, 2022 at 1:47: pm. You definitely helped explain how important On-Page SEO is; especially that part about the importance of URL Optimization. Thanks for sharing! Leave a Reply Cancel reply. Your email address will not be published. Required fields are marked. Get access to exclusive tips. and strategies that I only. share with my subscribers. Download Free Guides. GET FREE RESOURCES. We are a proud Google Partner. Footer Widget Header. Subscribe to our newsletter and get an SEO eBook for free! SEO Full Course. Digital Marketing Training. Toll Free: 1-866-229-2557. Online Contact form. Privacy Refund Policy Disclosure. SAVE 80 OFF on. |
![]() The words you use, the tone-of-voice you convey, and the way you present your content will all have an impact on how your website is ranked in search engines, and how long audiences will spend on your site. How to use keywords for on-page SEO. The first step in creating engaging content that will help improve the visibility of your website is keyword research. Keyword research involves understanding how your target audience uses search, and which terms they type into a search bar to find businesses like yours. Whilst keyword research can be time-consuming, doing it right gives your content the best opportunity of ranking well in search engines. There are a variety of free tools available to help you recognise which words and phrases you need to use in your written content in order to feature in relevant results.: People also ask: When you use the Google search engine, a feature will pop up part way down the results page, named 'people' also ask, this tool will give you ideas about related search terms to the one you first typed in Google. |
![]() It evaluates the highest ranking content for your keyword and provides a set of relevant key phrases to guide you as you create content. It then scores your piece relative to competing content. Frase.io is a cheaper Clearscope alternative. Google Developers PageSpeed Insight. One crucial on-page SEO factor we havent mentioned yet is site speed. Slow websites can frustrate users, increase bounce rates and signal to search engines that your site is not a high-quality resource. This Google tool evaluates your sites page speed and provides suggestions on how to improve it. Check out more of our top SEO tools in this post about 11 SEO tools you should know. |
![]() Start free or get a demo. Enable High Contrast Disable High Contrast. We couldn't' find anything like that. Try another search, and we'll' give it our best shot. Load More Results. The Ultimate Guide to On-Page SEO in 2022. Discover how on-page SEO can help your website rank higher, bring in more traffic, and convert more visitors. Written by: Allie Decker. FREE DOWNLOAD: ON-PAGE SEO TEMPLATE. Save time and increase your search rank on Google. On-page SEO has the power to bring countless new visitors - and customers - right to your website. Additionally, on-page SEO is also completely up to you: You get to establish what the topic and/or goal of each page will be. |