![]() Digital case studies. Support to go digital. Products and services. Contracts and tenders. Risk assessment and planning. Health and safety. Change and growth. Growing your business. Update your business plans. Closing your business. Selling your business. Bankruptcy and insolvency. Develop your succession plan. Grants and programs. Expertise and advice. Events and training. Subscribe to our newsletter. Improve your search engine rankings. Improve your search engine rankings. Last Updated: 02 May 2022. Find out how to improve your website search engine optimisation SEO and make your business website easy to find. On this page. About search engine optimisation. Understand your online customers. Use keywords on your website. Refresh your page content often. Gain referrals from other websites. Use meta tags in your content. Stay up to date on the latest SEO techniques. About search engine optimisation. Search engine optimisation SEO is about helping search engines, such as Google and Bing, to.: find the information you publish on your website web content. rank your website against similar websites. Search engines try to find the most relevant web content to match with a users search term. You can help your site to rank better against search terms by understanding how.: |
![]() Here are the basic elements to consider. Self-improvement, brands to check out and things to see and do - from food to fashion. Starting your day right: Laurence Leenaert. Laurence Leenaert, founder and designer at LRNCE, a handmade ceramics and lifestyle brand in Marrakesh, on her morning routine. How I live: Kerol Izwan. The founder of Malaysian publishing and lifestyle company Musotrees on why he quit the nine to five and his career as a biologist to build the thing that makes him happy. Talk to Sales: 1 800 315-5939. Talk to Sales: 1 844 535-0069. Talk to Sales. Talk to Sales. Get the latest on new features, product improvements, and other announcements. See what's' new. Log In Sign Up Free. Sales: 1 800 315-5939. Talk to Sales. Sign Up Free. Sign Up Free. Marketing Tactics -. Business Stages -. Website Search Engine Optimization Checklist. How to improve your websites SEO, boost your search ranking, and increase audience engagement. |
![]() Creating great content is one way to improve your SEO and get more pages of your site ranking, for more search terms. For many businesses this might involve creating a blog as part of their SEO strategy, and wider marketing strategies, but it could also just mean making sure your homepage, product pages and other site pages adhere to Google's' E-A-T. Following their Medic update in 2018, Google incorporated the concept of E-A-T Expertise, Authoritativeness and Trustworthiness into their Search Quality Rater guidelines. Exactly how Google measures web pages for E-A-T is unknown and unlikely to ever be. But when creating content you want to rank make sure you know what you are talking about, can back it up and users can rely on it to make decisions. Pro Website SEO tip: Get experts to write your content, where you can - if you're' writing about business topics, make sure to get someone who knows the business world to at least contribute to your article. Do keyword research. |
![]() What we dont do. Analysis and research. Visuals and logos. Board of Directors. Governance and committees. Laws and reports. Other governance documents. Interest bearing notes. Annual Public Meeting. Why work at BDC. Who we are. Meet our people. Diversity and inclusion. Compensation, benefits and well-being. Learning and development. Awards received by BDC. Summer student jobs. Become a BDC network consultant. Resumes and interviews: Our best tips. Articles and tools. Marketing, sales and export. 10 SEO tips for small businesses. Start or buy a business. Business strategy and planning. Money and finance. Marketing, sales and export. Change of ownership. 10 SEO tips for small businesses. Easy ways to get your website found by more customers. 5 minutes read. Theres no use in investing time and money to build a beautiful website if your customers cant find it. But how can you make your site stand out in the ocean of content on the Internet? Search engine optimization SEO is how you help customers find your site when they search on Google, Bing and Yahoo. By building your site the right way and optimizing your keywords, youll drive more traffic to your page and generate more sales. |
![]() It includes the latest Google algorithm updates and search trends. The goal is to help you become smarter than your competition. Get the SEO Newsletter. Many people learn best by watching - we offer SEO consultations and personalized training sessions via Zoom. During a consult, we can make suggested SEO improvements to your site as we discuss strategy. Request A Consultation. 3x Increase in Conversions. Collaborada helped helped make our site more user-friendly for potential program applicants and they helped with SEO, which led to an increase in website visitors. This has led to a 3x increase in applications received when compared to the previous year. Instant 30 Jump in Conversions. We saw an immediate change in page placement on key searches, but more importantly changes were made to the website to increase conversions. |
![]() Google stated that they prefer one stronger page versus many smaller pages.: This is something I pay A LOT of attention to here at Backlinko. To date, Ive published 196 posts on this blog. And those 196 posts generate 360k search engine visits per month. Do An Industry Study. Whats the best way to get backlinks from authority blogs and news sites in your niche? An industry study. In fact, BuzzSumo found that publishing an industry study can bring you a ton of traffic, social media shares, and mentions in the press. A while ago I noticed that lots of SEO blogs were talking about voice search. But I also noticed that these posts gave out SEO tips for voice search without any data or research to back them up. |
![]() These five SEO tips and best practices are all examples of basic steps you can take to improve your website. Youre making changes that will help potential customers and search engines better understand your business. However, sometimes people suggest SEO methods that dont add any value to website visitors and are only there to try to manipulate the search results. For example, someone might try to put invisible text on a page in the hopes of making a search engine think the page contains something different. Watch out for these types of tactics that dont add any value for your website visitors and might cause damage to your presence on Google Search in both the short and long term. If youre ready for more advanced materials around SEO, check out the links below.: SEO Starter guide. Or, if this all sounds overwhelming, talk to the person who developed your website or consider hiring an SEO specialist. Our lesson on hiring an SEO specialist can help you understand what to look for. |
![]() For instance, examine your homepage and identify every element, from your logo and top navigation bar to the widgets in your sidebar. If you removed one of those elements, would you harm the user experience? If not, get rid of it. Focus on driving your traffic toward the action you want people to take. Try User Behavior Tools to Analyze What Needs Improvement. Guesswork only goes so far when it comes to user experience. You might think an element on the page is necessary, but user behavior reports dont bear that out. Running user behavior reports gives you unique insights into what people do when they arrive on your website. Heatmaps, for instance, show you where the most clicking activity happens so you can position your most important elements on the page. SEO can prove extremely complex, but knowing the basics will give you a running start. Begin by collecting as much data as you can and conducting thorough research. Write content geared toward your audience, but make sure its better than your competitors. Create separate campaigns for on-page and off-page SEO. |